Content marketing helps you guide prospective customers through the buying cycle.
While a lot of marketers say that content marketing is new, in fact it’s been around for a long time, and we’ve incorporated it for our clients for many years. What’s different is that now information is readily available to all via the internet, and readers demand they get the information they want in a variety of content types.
Today, the vast majority of buying decisions are made before a prospective customer contacts a vendor. They use the internet to search for relevant information, and consume available content. If you’re not supplying a lot of good content, you are missing a huge opportunity.
Lead Buyers Along the Path
When content marketing is done well, it is designed for buyers in the various stages of the buying process. This makes it critical that you deliver content for the key stages in your customer’s buying process. As they begin their journey, they start with basics, but eventually work their way into more detailed work and finding proof sources.
There are many types of content we produce, including
- Website copy
- Blog posts
- Case studies
- Email programs
- Direct mail
- Podcasts & audio files
- Press Releases
At LemonZest Marketing, we understand content marketing, and work to help you develop the right content for your buyers. Contact us today to learn how we can help.