Marketing Strategy & Planning

Successful businesses start with a marketing strategy and plan that sets the course to follow. 

A cohesive marketing strategy & plan are essentialYour marketing strategy is not a document to be pushed into a drawer and forgotten. It needs to become part of the fabric of your company, driving choices along the way.

Our work with clients starts with Strategy and Planning. If you have a documented strategy, we ensure you validate and update it to reflect the current state of both your company and the market. If you don’t have one, we help you through the process, which has a number of components.

Components of a Marketing Strategy include:

  • Comprehensive overview of your company and its products and services
  • Your target market, and your most desirable customer
  • The company brand
  • Brand positioning
  • SWOT Analysis
  • Competition
  • Market Geography
  • Product/Service Delivery
  • Goals & Measurement
  • Budget
  • Resources
  • Technology Assets & Requirements (Marketing Specific)
  • Timeline
  • Planning Calendars
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